|
A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.〔Shipley Associates. (Proposal Guide ), 3rd Edition, Farmington, Utah, 2007〕 ==Example== "Low-risk, commercially available software" might introduce a vendor's solution for meeting a customer's need to buy technology that enables quick, relatively cheap authorization for people trying to use a credit card. The theme statement is set apart from the text it introduces: Low-risk, commercially available software "XYZ Corporation proposes to use ID-Check…" The theme statement always ties the feature of the offer (i.e., ID-Check) to the primary benefit(s) of that feature (i.e., low-risk and commercially available). Other benefits are implied—e.g., low-risk implies lower long-term cost because of the software is proven and commercially available implies lower initial cost because the software is mass-produced.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Proposal theme statement」の詳細全文を読む スポンサード リンク
|